About us

Who are we?

We’re Justin and Nancy, the founders of SeventeenTwelve. Based in the Netherlands, we turned our shared dream into reality by creating a clothing brand that reflects who we are and what we believe in. In 2024, we started our journey gathering inspiration, learning everything about feeling, and about building a business. By 2025, SeventeenTwelve became official. A streetwear brand that embodies creativity, vision, and love for oversized fashion.

Why SeventeenTwelve?                                                                              

1712 represents the idea of being connected to your own feelings.
Every emotion you experience, whether it’s confidence, love, anger, or feeling disconnected from the world is real, and it deserves to be seen. That’s why we translate feelings into clothing.
Our pieces are designed to reflect those emotions, so when you wear them, you’re not just wearing an outfit you’re wearing a state of mind.

Through our content, we bring those feelings to life.
Moments people recognize. Emotions people don’t always talk about, but instantly understand.

Welcome to our world,
SeventeenTwelve